Hygraph × CharacterQuilt

PART A · 1:1 ABM Lookalikes

Three named accounts. One reference architecture per account.

Each ABM campaign references the closest existing Hygraph customer story as the proof analog — Samsung for Sony, Bandai Namco for Hasbro, Telenor for WBD — and ships a complete personalized package: landing page, 5 ad variants (master + 7 platform resizes), ebook cover, 3-email nurture sequence, sales one-pager, and slide deck (HTML + PPTX-ready).

CAMPAIGN 1 · 1:1 ABM

Sony Group × Hygraph

Samsung lookalike — consumer electronics, 200 markets, multi-product portfolio. Hero hook: "Sony and Samsung face the same content problem. Samsung solved it on Hygraph and saw +15% engagement lift."

Lookalike of: Samsung
Proof analog: Samsung +15%, Telenor <100ms
UTM: abm-sony

Landing Page

1 page · personalized hero, ABM banner, account-specific narrative

landing-sony.html

Landing page · 2.3 MB

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Built from a copy of hygraph.com homepage with deep agentic personalization — hero rewrite to "Sony and Samsung face the same content problem.", subhead naming PlayStation × Bravia × Alpha portfolio, CTAs reframed as "Book the Sony architecture session" + "Read the Samsung reference."

Open the Sony LP

Master ads

2 variants · 1024×1024 · dark + light angle

Ad 1 — Dark / "Same content problem"

1024×1024 · master

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Ad 2 — Light / "Model once. Deliver everywhere."

1024×1024 · master

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Ad resizes — 7 platforms × 2 variants

14 platform-sized creatives

Ebook cover + Email header

Lead magnet + nurture email banner

Structured for Sony

Ebook cover · 1216×1584 (US Letter)

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Sony × Hygraph email banner

Email header · 1600×592

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Sales deck — 10 slides in Anthony's "Fresh & Light" template

HTML now · PPTX via converting-html-to-pptx

Open the Sony deck (HTML) Original PPTX template available locally · 12 slides per deck (research now slide 2)

Sales one-pager

US Letter portrait · for AE distribution

Sony × Hygraph one-pager

One-pager · 1224×1584

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Single-page sales brief — Samsung quote callout, 4 stat tiles (+15% Samsung, <100ms Telenor, 27 Lindex, 60M Gamescom), reference-architecture summary, "Start the 30-day Enterprise trial" CTA.

Open the one-pager

3-email nurture sequence

Day 0 · Day 5 · Day 12 · UTM-instrumented

Day 0 — Sony × Samsung

Nurture email 1 · open in tab

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Day 5 — PlayStation × Bravia × Alpha

Nurture email 2

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Day 12 — Architecture session

Nurture email 3

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CAMPAIGN 2 · 1:1 ABM

Hasbro × Hygraph

LEGO Group lookalike — multi-IP toy & entertainment (Magic, D&D, Transformers, NERF). Hero hook: "Hasbro and LEGO Group manage the same multi-IP storytelling challenge. Bandai Namco solved it on Hygraph by federating 8 sources into one graph."

Lookalike of: LEGO
Proof analog: Bandai Namco, Lindex
UTM: abm-hasbro

Landing Page

landing-hasbro.html

Landing page · 2.3 MB

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Personalized hero, multi-IP framing across MTG / D&D / Transformers / NERF / Hasbro Pulse, AI-gameplay-assistant section (Magic Arena coach + D&D Beyond DM helper), authenticated licensee partner portal section.

Open the Hasbro LP

Master ads

Ad 1 — Dark / "Same multi-IP storytelling challenge"

1024×1024 · master

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Ad 2 — Light / "Canonical lore at canonical scale"

1024×1024 · master

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Ad resizes — 7 platforms × 2 variants

Ebook cover + Email header

Federated for Hasbro

Ebook cover · 1216×1584

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Hasbro × Hygraph email banner

Email header · 1600×592

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Sales deck — 10 slides

Open the Hasbro deck

Sales one-pager

Hasbro × Hygraph one-pager

One-pager · 1224×1584

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Bandai Namco quote callout, 4 stat tiles (27 Lindex, 70+ Stobag, +15% Samsung, 8 sources), licensee portal use case, 30-day Enterprise trial CTA.

Open the one-pager

3-email nurture sequence

Day 0 — Hasbro × LEGO Group

Nurture email 1

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Day 5 — Magic Arena × D&D Beyond AI

Nurture email 2

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Day 12 — Architecture session

Nurture email 3

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CAMPAIGN 3 · 1:1 ABM

Warner Bros. Discovery × Hygraph

Paramount Global lookalike — streaming + multi-property entertainment (Max, Discovery+, CNN, DC, Cartoon Network). Hero hook: "Telenor delivers sub-100ms latency on millions of API calls per day on Hygraph. Here's what that architecture looks like for Max + Discovery+."

Lookalike of: Paramount
Proof analog: Telenor, HolidayCheck, Gamescom
UTM: abm-wbd

Landing Page

landing-wbd.html

Landing page · 2.3 MB

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Streaming-first framing — federation across HBO / Discovery / CNN / DC, ML personalization for Max recommendations, 99.95% uptime SLA + tentpole-launch governance, MCP Server for AI assistants.

Open the WBD LP

Master ads

Ad 1 — Dark / "Same problem as Paramount Global"

1024×1024 · master

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Ad 2 — Light / "One graph. Every property."

1024×1024 · master

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Ad resizes — 7 platforms × 2 variants

Ebook cover + Email header

Federated for WBD

Ebook cover · 1216×1584

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WBD × Hygraph email banner

Email header · 1600×592

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Sales deck — 10 slides

Open the WBD deck

Sales one-pager

WBD × Hygraph one-pager

One-pager · 1224×1584

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Telenor quote callout, 4 stat tiles (<100ms Telenor, 7× HolidayCheck, 60M Gamescom, 99.95% SLA), tentpole-launch architecture story, 30-day Enterprise trial CTA.

Open the one-pager

3-email nurture sequence

Day 0 — WBD × Paramount

Nurture email 1

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Day 5 — Max × Discovery+ AI

Nurture email 2

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Day 12 — Architecture session

Nurture email 3

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PART B · Lifecycle stage campaigns

Two lifecycle motions. Mapped to the buying funnel.

Lifecycle campaigns turn 6sense intent + product engagement into measurable pipeline progression. MQA → SQA warms architects with educational content; SQA → Pipeline progresses the buying committee through validation, security review, and procurement. UTM-instrumented end-to-end.

CAMPAIGN 4 · LIFECYCLE — MQA → SQA

Warming-account nurture via 6sense intent

For accounts 6sense flags as evaluating composable / structured-content / GraphQL CMS. Goal: move from "researching" to "willing to take a discovery call." 4-email educational sequence + 2 retargeting ads + sales-handoff brief.

Trigger: 6sense warming
Audience: Platform Eng, VP Eng
UTM: lifecycle-mqa-sqa

Retargeting ads

Ad 1 — Dark / "Structure makes AI reliable"

1024×1024 · MCP Server promo

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Ad 2 — Light / "One graph. Every system."

1024×1024 · federation promo

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Ad resizes — 7 platforms × 2 variants

Lead-magnet cover + Email header

The architect's evaluation guide

Lead-magnet cover · 1216×1584

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"Three architecture questions" header

Email header · 1600×592

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4-email warming sequence

Day 0 — Three questions

Email 1

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Day 4 — GraphQL-native vs has GraphQL

Email 2

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Day 9 — Stobag 15→70%

Email 3

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Day 14 — 30 min with SA

Email 4

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Sales-handoff brief

From MQA to SQA: how to take this conversation forward

Sales-handoff brief · 1224×1584

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For the AE picking up the SQA. Includes 6sense intent signature, nurture-touch summary, suggested discovery questions mapped to Hygraph's 4 messaging pillars, closest customer story analog, and suggested next step.

Open the brief

CAMPAIGN 5 · LIFECYCLE — SQA → PIPELINE

Active-conversation progression through procurement

Account is in active sales conversation. Goal: move from SQA → Pipeline. Get the architecture team to commit to a 30-day Enterprise trial OR paid POC. 4-email sequence + 2 retargeting ads + 30/60/90 sales-handoff brief.

Trigger: Discovery call complete
Audience: Buying committee
UTM: lifecycle-sqa-pipeline

Retargeting ads

Ad 1 — Dark / "Enterprise-ready"

1024×1024 · trust badges

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Ad 2 — Light / "Validate before you standardize"

1024×1024 · trial promo

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Ad resizes — 7 platforms × 2 variants

Sales-brief cover + Email header

From SQA to standardization: a 30/60/90 path

Brief cover · 1216×1584

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"What we heard. What we'd recommend next." header

Email header · 1600×592

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4-email pipeline-progression sequence

Day 0 — Recap & next steps

Email 1

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Day 3 — For security & compliance

Email 2

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Day 7 — Komax architecture session

Email 3

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Day 14 — Procurement intro

Email 4

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Sales-handoff brief — 30/60/90

From SQA to Pipeline: a 30/60/90 path

Sales-handoff brief · 1224×1584

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For the AE/SE on Pipeline opportunities. Includes discovery summary, recommended POC scope, architecture diagrams, reference customers willing to take procurement calls, procurement-readiness checklist, and 30/60/90 path to standardization.

Open the brief