Sales Handoff Brief
Hygraph
For the AE picking up the SQA

From MQA to SQA:
How to take this conversation forward.

What 6sense told us

  • Composable evaluation surge — account researched 4+ headless / composable CMS competitors over a 21-day window.
  • GraphQL CMS research — multiple visits to GraphQL-native vs REST-on-GraphQL comparison content.
  • MCP server interest — engaged with the AI Era / MCP product page; architect-level dwell time.
  • Structured content downloads — pulled the architect's evaluation guide and the Stobag case study back-to-back.

What we did to surface this

  • Email 1 — architect's evaluation guide download (clicked, opened twice).
  • Email 2 — GraphQL-native vs GraphQL-on-REST 12-min breakdown (watched to completion).
  • Email 3 — Stobag case study read (full scroll, 4-min dwell).
  • Email 4 — calendar booking on architecture session, no SOC 2 fork yet.
50,000+
Teams running content on Hygraph
2.2B
Entries served per month
120%
Net revenue retention
2x
Win rate after architecture session

Suggested discovery questions

  1. How many channels does this content need to live on in 18 months — and which of them already exist?Structured for Complexity
  2. Who today has publishing rights, and where does that model break when a fourth team or a partner needs in?Governed at Scale
  3. Where is the system of record for product, pricing, and inventory — and how does the CMS read from it today?Connected Across Systems
  4. What's the team's posture on AI assistants writing or proposing content changes inside production?Ready for the AI Era
  5. Is GraphQL a hard requirement from the architecture team, a nice-to-have, or unfamiliar territory?Structured for Complexity
  6. What does a successful 90-day standardization plan look like — and who owns it on your side?Governed at Scale

Closest customer story analog

Manufacturing

Komax

3 to 8 channels in 6 months. 3× faster time to market. 70+ content models on a single graph.

Reference call available
Product content

Stobag

15% to 70% online revenue share. PIM + ERP federation, distributor partner publishing model.

Reference call available
Scale · AI

Telenor

Sub-100ms p50 across millions of API ops/day. Carrier-grade content delivery, MCP-ready latency.

Reference call available

Suggested next step

Architecture session Technical evaluation Procurement intro
Hygraph
Internal · for AE use only