Reference architecture · ABM brief · 2026

The WBD × Hygraph reference architecture

How a Telenor-class content infrastructure handles streaming-grade scale across Max, Discovery+, CNN, DC, and Cartoon Network.

The problem we’re solving

Twelve CMSes. Fifteen properties.

Talent metadata, episode synopses, show artwork live in 12 CMSes across HBO, Discovery, CNN, DC. Cross-property bundles require manual reconciliation. One federated graph queries them all.

Tentpole launches break governance.

House of the Dragon, Wicked, Last of Us — ~10x normal traffic surfaces every editorial bug. Hygraph: 99.95% uptime SLA, 10 environments per project, 90-day audit logs. Governance built in, not bolted on.

AI personalization needs structure, not blobs.

Max recommendation feeds can’t reason over relationships between titles, talent, IP universes. Hygraph’s MCP Server connects ML pipelines to a governed knowledge graph — structure makes AI reliable.

“

Telenor delivers sub-100ms latency on millions of API calls per day on Hygraph.

— Hygraph reference program — mobile-network scale, sub-100ms P50

What WBD × Hygraph would deliver

<100ms

P50 latency at scale

TELENOR

7× velocity

content-team throughput lift

HOLIDAYCHECK

60M API ops

in 3 days, 3.5M sessions

GAMESCOM

99.95%

uptime SLA on Enterprise

HYGRAPH PLATFORM

Closest peer story

Telenor — sub-100ms at mobile-network scale

Telenor runs millions of API calls per day on Hygraph at sub-100ms P50 latency — the exact response envelope Max and Discovery+ already operate inside. Combined with Gamescom’s 60M-API-ops-in-3-days proof point, this is the streaming-tentpole architecture, demonstrated in production.

Start the 30-day Enterprise trial.

Production environments. Solutions Architect support. Ready to discuss with your Director-level architect.

Start the trial →