●MADE FOR SONY GROUP
Reference architecture · ABM brief · 2026
The Sony × Hygraph reference architecture
How a Samsung-class content infrastructure platform applies to PlayStation × Bravia × Alpha × Audio × Music × Pictures.
The problem we’re solving
01
Six content stacks today.
PlayStation Store, Bravia.com, Alpha-Universe, Sony Music, Pictures, Audio — each on its own CMS. Cross-portfolio launches require six briefs, six publish cycles, six exception lists.
02
AI roadmap stalls without structure.
Bravia and Alpha copilots can’t reason over scattered product specs. Hygraph’s MCP Server connects internal LLMs and Claude/Cursor to a governed content graph — structure is what makes AI reliable.
03
30+ subsidiaries, zero shared governance.
Tokyo compliance can’t see what EU regional teams shipped. Hygraph: 30 custom roles, 90-day audit logs, SOC 2 / ISO 27001 / GDPR — enterprise governance without enterprise overhead.
“
Samsung saw a +15% lift in customer engagement on Hygraph.
— Hygraph reference program — 30+ subsidiaries on one structured content graph
What SONY × Hygraph would deliver
+15%
customer engagement lift
SAMSUNG
<100ms
P50 latency at scale
TELENOR
27 countries
replatformed, launches in 2 weeks
LINDEX
60M API ops
in 3 days, 3.5M sessions
GAMESCOM
01
Closest peer story
Samsung — 30+ subsidiaries on one structured graph
Samsung consolidated product content across 30+ subsidiaries onto Hygraph’s content federation layer. The result: +15% customer engagement lift, with regional teams retaining sovereign editorial control. The same pattern applies cleanly to Sony Group’s PlayStation × Bravia × Alpha × Audio × Music × Pictures portfolio.
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