Reference architecture · ABM brief · 2026

The Hasbro × Hygraph reference architecture

How a Bandai-Namco-class content platform unifies Magic, D&D, Transformers, NERF, and Hasbro Pulse.

The problem we’re solving

Six IPs. Six CMS stacks.

DnDBeyond on a custom Next.js stack, MagicTheGathering on AEM, Hasbropulse on Shopify. Cross-IP campaigns require six briefs and six publish cycles. One graph fixes it.

Licensee partner content lives in email.

Per-tier gated content currently routes through Salesforce attachments and email threads. Hygraph: 30 custom roles, role-based publishing, 90-day audit logs — authenticated partner portals that scale.

AI gameplay assistants need canonical lore, not parsed PDFs.

Magic Arena coach, D&D Beyond DM helper, future Transformers chat — they need 30+ years of canon as a structured RAG source. Hygraph’s MCP Server makes that human-governable.

“

Bandai Namco federated 8 content sources into one graph powering web, app, and live-service experiences.

— Hygraph reference program — gaming + entertainment IP at scale

What HASBRO × Hygraph would deliver

27 countries

replatformed, launches in 2 weeks

LINDEX

70+ models

as a single source of truth

STOBAG

+15%

customer engagement lift

SAMSUNG

8 sources

federated into one graph

GERMAN CHEMICAL SOCIETY

Closest peer story

Bandai Namco — 8-source content federation

Bandai Namco federated eight legacy content sources into one Hygraph-powered graph that feeds web, mobile app, and live-service game clients. Cross-IP storytelling, per-region overrides, and machine-readable canon — the exact pattern Hasbro needs across MTG, D&D, Transformers, NERF, and Hasbro Pulse.

Start the 30-day Enterprise trial.

Production environments. Solutions Architect support. Ready to discuss with your Director-level architect.

Start the trial →