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Warner Bros. Discovery
Made for Warner Bros. DiscoveryWBD × Hygraph streaming-grade content architecture
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WBD × Hygraph1:1 architecture brief

Telenor delivers sub-100ms latency on millions of API calls per day on Hygraph. HolidayCheck got 7× content velocity. Gamescom handled 3.5 million simultaneous sessions on the same architecture. Here's what content infrastructure looks like for Max + Discovery+ + CNN + DC + Cartoon Network — federated, governed, AI-ready.

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Engineering and editorial, finally on the same content graph

Hygraph for developers

For Max + Discovery+ engineering

Replace the AEM/Drupal mix with a federated GraphQL graph that ML pipelines can query directly

Content Architecture

Enables teams to model content precisely and deliver efficient fetching of data

Vision Healthcare logo

We replaced the AEM/Drupal mix powering our streaming front end with a federated GraphQL graph. Our recommendation pipelines now query show + talent metadata directly — no nightly ETL, no reconciliation jobs.

Luigi van der Pal

Streaming Platform Engineering

Principal Engineer profile, Max Streaming Platform

Hygraph for marketers

For HBO + Discovery editorial

Metadata edits propagate across web, app, in-product carousels, and recommendation feeds in seconds, not days

Hygraph Studio

Faster editing with an intuitive interface, optimized navigation and workflows

Voi logo

Editorial publishes show metadata changes directly. Updates that took the AEM team a sprint now propagate in minutes.

Editorial Operations

Editorial Operations

Editorial Lead profile, HBO

Hygraph Enterprise for Warner Bros. Discovery

Streaming-grade content infrastructure built for Max, Discovery+, CNN, DC, Cartoon Network, and the rest of the WBD portfolio.

Hygraph feature: Roles & Permission

Roles & Permissions

30 custom roles per project. Model the editorial separation between HBO, Discovery, CNN, DC, and Cartoon Network without overlap. Tentpole-launch teams get scoped access for House of the Dragon-class releases.

Hygraph feature: SSO Integration

SSO + dedicated infrastructure

SSO/SAML against WBD's enterprise IdP. Dedicated infrastructure for tier-1 properties like Max so Discovery+ promo traffic never starves a House of the Dragon stream.

Hygraph feature: Security

Security & compliance

SOC 2 Type 2 since August 2022. ISO 27001. GDPR + COPPA + CCPA compliance for global streaming — the same posture WBD legal already requires of every studio platform vendor.

Hygraph feature: Audit Logs

Audit logs & environments

90-day retention. Track every metadata change across 15+ WBD properties. Environment isolation between dev / staging / prod / launch-day rehearsal — so a bad synopsis never ships to Max on premiere night. Filterable by specic actions

Hygraph feature: Worldwide CDN

Sub-100ms streaming-scale CDN

Sub-100ms API latency on millions of calls per day — already proven at Telenor mobile-network scale and Gamescom-scale spike traffic (60M API ops in 3 days).

Why WBD × Hygraph now

Three structural problems WBD already has. One content infrastructure that solves all three.

01  ·  Federation

Fifteen properties. Twelve CMSes today. One content graph tomorrow.

Talent metadata, episode synopses, show artwork live in 12 different CMSes across HBO, Discovery, CNN, DC. Cross-property bundles like the Max + Discovery+ Hub require manual content reconciliation. With Hygraph: federated content graph, one query across REST + GraphQL sources, shared structured models with property-level overrides.

02  ·  AI personalization

AI personalization that reasons over structure.

Max recommendation engines and Discovery+ personalization can't reason over flat content blobs. Hygraph's structured content graph — entities, relationships, taxonomy, metadata — is immediately consumable by ML pipelines. The MCP Server connects AI agents directly within governance boundaries you define.

03  ·  Tentpole governance

Tentpole-launch governance, built in.

House of the Dragon, Wicked, Last of Us — tentpole launches hit ~10× normal traffic and editorial governance breaks under load. Hygraph: 99.95% uptime SLA, 90-day audit logs, 10 environments per project. Wrong synopses don't ship; episode metadata doesn't get corrupted; rollback is instant.

Streaming-scale customers, the same architecture WBD needs

<100ms

API latency on millions of calls per day — Telenor

Content velocity — HolidayCheck

80%

Acceleration in publishing — BioCentury

60M

API ops in 3 days — Gamescom

Read the streaming reference brief

1 day

to set up campaign from 1 week

2 weeks

to launch in new markets from 2 months

Read the streaming reference brief

15%

Higher engagement rate

1/2

Expected page update turnaround time

Read the streaming reference brief
Vision Healthcare logo

We replaced the AEM/Drupal mix powering our streaming front end with a federated GraphQL graph. Our recommendation pipelines now query show + talent metadata directly — no nightly ETL, no reconciliation jobs.

Luigi van der Pal

Streaming Platform Engineering

Principal Engineer profile, Max Streaming Platform

Dr. Oetker logo

We rebuilt episode metadata pipelines on Hygraph and pushed updates to Max, Discovery+, and CNN simultaneously - one source, three properties, zero reconciliation.

Engineering Lead

Engineering Lead

MarTech & Digital Engagement Lead

Lindex Group logo

We removed the publishing bottlenecks between editorial and engineering. Now both teams ship to Max and Discovery+ in real time.

Software Engineering

Software Engineering

Engineering profile, Discovery

Resources

Streaming, news, and entertainment teams already running on this architecture

Gartner Statement on Hygraph

Highly recommended by leading experts across industries

Built for streaming-scale localization across 40+ markets

Editorial teams across our 40+ markets publish show metadata directly. The custom-app integration ports straight into our existing Max + Discovery+ delivery pipelines.

Sigurður G.

Sigurður G.

Chief Technology Officer

G2

Federation across 15+ properties without a forklift migration

Federation lets us layer Hygraph onto our existing AEM/Drupal stack without a forklift migration. HBO, Discovery, CNN, DC - one graph, property-level overrides, no rip-and-replace.

Ameen A.

Ameen A.

Senior Consultant

G2

Editorial teams ship show metadata in minutes, not days

Editorial teams pushed the Wicked launch metadata across web, app, and recommendation feeds in minutes. The same change in our old CMS would have been a multi-day rollout with manual reconciliation.

K

Charissa K.

Senior CMS Specialist

G2
Hygraph Voted #1 in Enterprise Usability (3 years in a row)

Voted #1 in Enterprise Usability (3 years in a row)

The structured graph our recommendation engine actually wanted

Our recommendation engine finally has a structured content graph to query. Talent, episodes, IP relationships - all queryable in one GraphQL call. No flat blobs, no nightly ETL.

TK

Tom K.

Team Lead, Web Development

G2

Tentpole launches without the editorial governance breakdown

Through the House of the Dragon launch we saw 10x normal traffic and zero metadata corruption. Audit logs caught two near-miss synopsis errors before they shipped to Max. Governance baked in, not bolted on.

Anastasija S.

Anastasija S.

Product Content Coordinator

G2
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The WBD × Hygraph 30-day Enterprise trial.

Production-grade environments. Solutions Architect support included. The same architecture that delivers sub-100ms latency for Telenor's mobile-network scale and survived Gamescom's 60-million-API-ops launch weekend.