Sony
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Sony × Hygraph reference architecture
Personalized 1:1 ABM • Mirrors the Samsung deployment
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Sony×Hygraph

Samsung solved it on Hygraph and saw a +15% lift in customer engagement. Here's what that architecture looks like for PlayStation, Bravia, Alpha, Audio, Music, and Pictures — across 200 markets and every AI-era surface Sony is building.

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Make velocity a team sport

Hygraph for developers

For Developers

API-performant, structured content built for flexibility and scale

Content Architecture

Enables teams to model content precisely and deliver efficient fetching of data

Vision Healthcare logo

A GraphQL-native graph let us collapse the AEM + Drupal + bespoke microservice mix that PlayStation Network Web carried for years. One schema, federated commerce data, region launches that don't go through three teams.

Senior Software Engineer

Reference architecture: PlayStation Network Web

Senior Software Engineer persona · Sony × Hygraph deployment

Hygraph for marketers

For Content Teams

The smarter way to publish content quickly, consistently, and at scale

Hygraph Studio

Faster editing with an intuitive interface, optimized navigation and workflows

Voi logo

For Bravia regional editorial — APAC, EMEA, the Americas — we were each running a different headless or legacy CMS. Centralizing on a structured graph means a Berlin editor and a Tokyo editor finally see the same product spec, with property-level overrides where they need them.

Bravia Regional Editorial Lead

Reference architecture: Bravia + Alpha regional teams

Regional Editorial Lead persona · Sony × Hygraph deployment

Hygraph Enterprise

Enterprise-grade solutions to scale your content operations

Hygraph feature: Roles & Permission

Roles & Permissions

30 custom roles per project — model the editorial separation between PlayStation Studios, Bravia regional teams, and Sony Pictures licensing without bespoke middleware.

Hygraph feature: SSO Integration

SSO Integration

SSO/SAML against Sony's enterprise IdP. Multitenancy and dedicated infrastructure for tier-1 properties like PlayStation Network and Bravia.com.

Hygraph feature: Security

Security

SOC 2 Type 2 since August 2022. ISO 27001. GDPR + APPI compliance for Sony's APAC + EU operations.

Hygraph feature: Audit Logs

Audit Logs

90-day audit log retention. Track every content change across 30+ Sony subsidiaries with environment isolation per property and locale.

Hygraph feature: Worldwide CDN

Worldwide CDN

Sub-100ms latency on millions of API calls — already proven at Telenor's mobile-network scale. The same delivery profile PlayStation Network needs.

Sony × Hygraph · Why now

Six content stacks. One graph. Zero rebuild risk.

Three architectural shifts that turn Sony's content fragmentation into a federated, AI-ready, governance-by-default platform — without an AEM-grade implementation.

01 · Federation

PlayStation Network. Bravia. Alpha. Audio. Music. Pictures. Six content stacks. One graph.

Today: 6 different CMSes mean cross-property campaigns require 6 separate content briefs. With Hygraph: shared structured models with property-level overrides — like Lindex's 27-country replatform reduced market launches from months to two weeks.

02 · AI-ready architecture

AI-ready, the way architecture demands.

Bravia copilot, Alpha imaging assistants, internal LLMs need to reason over governed product specs — not unstructured marketing pages. Hygraph's MCP Server connects Claude, Cursor, and your internal models to a structured content graph within human-defined governance boundaries.

03 · Governance at scale

Governance for 30+ subsidiaries — without enterprise overhead.

30 custom roles. 90-day audit logs. 10 environments per project. SOC 2 Type 2. ISO 27001. GDPR. The governance Sony's compliance team needs without the AEM-grade implementation cost.

High velocity teams work with Hygraph

+15%

Customer engagement lift on Samsung

<100ms

API latency at Telenor's mobile-network scale

8

Sources federated for German Chemical Society

60M

API ops in 3 days at Gamescom-scale tentpoles

Read the Samsung case study

1 day

to set up campaign from 1 week

2 weeks

to launch in new markets from 2 months

Read the full case study

15%

Higher engagement rate

1/2

Expected page update turnaround time

Read the full case study
Vision Healthcare logo

Hygraph's simplicity is its greatest strength. The clear, GraphQL-native approach has made our workload significantly lighter.

Luigi van der Pal

Luigi van der Pal

Senior Software Engineer

Dr. Oetker logo

We are able to easily launch into new markets just by replicating the environments and migrating the content

Maximilian Steudel

Maximilian Steudel

MarTech & Digital Engagement Lead

Lindex Group logo

We've removed so many blockers - now we focus on building the experience we as well as our customers want.

Patrik Thituson

Patrik Thituson

Software Developer

Resources

Don't take our word for it, hear it from our Enterprise users

Gartner Statement on Hygraph

Highly recommended by leading experts across industries

Very nice CMS for localization and large scale

The user interface is intuitive enough that normal people can use it. The custom app integration is pretty nice.

Sigurður G.

Sigurður G.

Chief Technology Officer

G2

A CMS That Grows with You and For the Organization

Handles large volumes of content and traffic smoothly, ideal for enterprise needs and also for an organization to enhance the requirements for the technology

Ameen A.

Ameen A.

Senior Consultant

G2

Great UI, fast to comprehend and localizeable CMS

The set-up is very clear and therefore easy to understand, it is versatile in adding new content components to upgrade user experience

K

Charissa K.

Senior CMS Specialist

G2
Hygraph Voted #1 in Enterprise Usability (3 years in a row)

Voted #1 in Enterprise Usability (3 years in a row)

Powerful CMS solution for complex websites!

The team's support in planning, creating, and maintaining the solution is unparalleled.

TK

Tom K.

Team Lead, Web Development

G2

Having a great experience using Hygraph with my team

Great customed support - getting answers to my requests very quickly. Ease of use is a another aspect i like - every change I make to Hygraph I can instantly see on the front-end

Anastasija S.

Anastasija S.

Product Content Coordinator

G2
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The Sony × Hygraph 30-day Enterprise trial.

Production-grade environments. Solutions Architect support included. The same architecture that powers 2.2 billion content entries per month for companies like Samsung.